Pet Boss – VeckoRevyn
(NSFW)
You’ve all heard of dick pics, right? Good, now let’s refer to them correctly: men sexually harassing women.
We want a reaction, a discussion and a future change in law so that women are protected from them. With Pet Boss, we disarm and diminish the modern flasher by ridiculing them.
How it works:
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Download and install Pet Boss
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The app automatically places a filter on top of the photo
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The penis is now unrecognisable with floppy ears and a cute muzzle
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It works on all social media inboxes—no more unwanted dick pics
Campaign site
bikberg.
You will now get to see how Pet Boss filters the penis on a dick pic.
Does this make you uncomfortable? Funny—because this is how young girls feel every day on social media. But Pet Boss can help, here are a few examples:
By transforming penises into pets we give girls a new way of dealing with dick pics.
On our campaign site, we show how easy Pet Boss is to use and talk about the fact that dick pics are illegal unless consented to.
To help spread Pet Boss on social media, we've created a dickless pic generator. They are fun and happy, with a touch of bossy.
We talk to young girls through VeckoRevyn's Instagram and kick off the discussion with the help of influencers.
VeckoRevyn Stories on Instagram
Team:
Art Director: Felicia Bik
Copywriter: Emmy Berg